Discover everything about the Labubu doll: its origins, popularity, editions, and collecting tips. Dive into this whimsical world loved by collectors around the globe.
The world of designer toys has always been a fascinating blend of art, fashion, and playfulness. And standing tall among these creations is the Labubu doll. From its quirky appearance to the immense community that supports it, Labubu is more than just a collectible—it’s a culture. If you’ve ever stumbled upon one of these expressive little creatures and wondered what all the fuss is about, you’re in the right place. Whether you’re a seasoned collector or just starting your journey, let’s explore everything about the Labubu doll, its origins, popularity, and how it carved out such a loyal following across the globe.
What Is a Labubu Doll?
At first glance, the Labubu doll might look like a mischievous critter from a fantasy storybook. And you wouldn’t be wrong. Created by Hong Kong-based art studio Kasing Lung in collaboration with Pop Mart, Labubu is a part of the “The Monsters” series—a line of designer toys that blend cuteness with a touch of eerie charm.
The Labubu doll is known for its large ears, curious smile, and a general aura of mystery. Each version of Labubu tells its own visual story, making it a piece of art as much as a toy. Collectors love the versatility of Labubu dolls, from special holiday editions to artist-exclusive variants that add both rarity and value to a collection.
Labubu dolls are usually produced in blind boxes, which adds an exciting thrill of surprise with each purchase. Blind boxes contain a random character from a specific series, which makes unboxing an adventure in itself. There are also hidden editions, often limited and ultra-rare, that become holy grails in the community.
The Origin Story of Labubu Dolls
Labubu dolls were born out of the creative mind of Kasing Lung, an illustrator whose work often walks the line between whimsical and spooky. His collaboration with Pop Mart—a Chinese toy manufacturer famous for designer toys and collectibles—gave life to Labubu in its physical form.
Kasing Lung’s background in illustration heavily influences the design of Labubu. His creatures often possess exaggerated features and surreal personalities. What’s fascinating about Labubu is how it bridges a narrative universe, where each doll feels like a character with a backstory waiting to be imagined. This storytelling angle is one of the reasons why fans feel such a deep connection to their Labubu dolls.
Pop Mart played a crucial role in bringing Labubu to a broader audience. With their efficient production, marketing, and distribution channels, Labubu became an international hit. Pop Mart’s retail stores and vending machines across Asia and beyond allowed collectors everywhere to get their hands on these whimsical dolls.
Why Are Labubu Dolls So Popular?
The popularity of Labubu dolls can be attributed to a mix of factors. First and foremost, the character design is incredibly distinctive. With their instantly recognizable faces and varied outfits, Labubu dolls stand out in any collection. Their unique look appeals to both seasoned toy collectors and people who simply enjoy cute, quirky objects.
Second, Labubu dolls are limited in nature. Each release comes in a fixed quantity, and once they’re sold out, they’re often gone for good—unless you’re lucky enough to find one on the secondary market. This sense of scarcity drives demand and creates a thriving community of collectors who trade, sell, and display their pieces with pride.
Another huge factor is the social media buzz. Labubu dolls have taken platforms like Instagram and TikTok by storm, with collectors showing off their hauls, arranging creative displays, and even creating stories around their dolls. The viral appeal has helped Labubu reach audiences well beyond traditional toy collectors.
Different Types of Labubu Dolls

Labubu dolls come in a wide variety of themes and series. Some are dressed in seasonal outfits, while others are inspired by fairy tales, legends, or abstract art concepts. This broad range makes Labubu highly collectible, as each edition has its own flair and appeal.
Some popular series include “Labubu The Monster”, “Labubu Fairy Tale Series”, and collaborations with artists or brands that give Labubu a fresh new look. Limited editions are often the most sought-after, especially those released during conventions or pop-up events. Collectors love to chase these rare finds.
The dolls also vary in size. While the standard Labubu fits snugly in your palm, there are also oversized versions and miniature keychains. These different formats give fans multiple ways to enjoy their collection, whether it’s on a shelf, in a display case, or dangling from a backpack.
Where to Buy Labubu Dolls
Finding a Labubu doll can be both easy and challenging—depending on which one you’re after. Pop Mart’s official website and retail stores are the most reliable sources for current releases. The company also operates vending machines in many shopping centers, especially in Asia.
For older or rare editions, collectors often turn to resale platforms like eBay, StockX, or specialized collectible forums and groups. Prices can vary widely based on the doll’s rarity, condition, and popularity. Hidden editions or discontinued series can command significantly higher prices.
If you’re just starting out, your best bet is to buy blind boxes from trusted retailers and try your luck. It’s a fun and exciting way to begin building your Labubu collection without diving straight into the deep end of rare collectibles.
The Labubu Doll Community
One of the most exciting parts of collecting Labubu dolls is being part of the global community that surrounds them. Online forums, Discord groups, Facebook communities, and Instagram pages are filled with fans sharing photos, trade opportunities, and unboxing videos.
Collectors often showcase their Labubu setups in incredibly creative ways—from elaborate dioramas to themed photo shoots. The sense of community makes collecting more enjoyable and allows fans to connect over a shared love for this quirky doll.
Events and conventions also play a huge role. Pop Mart often organizes fan gatherings, pop-up shops, and artist meet-and-greets that offer exclusive merchandise and unforgettable experiences. These events help deepen the connection between collectors and the Labubu brand.
Labubu Dolls as an Investment
It might surprise some, but Labubu dolls have become a legitimate investment avenue for many collectors. As with any collectible, rarity and condition play a significant role in value. Limited editions and hidden versions often appreciate in price over time.
Some collectors specialize in flipping rare Labubu dolls, buying them at retail and selling them for a premium later. While it’s not a guaranteed profit every time, the rising popularity of designer toys has made Labubu a hot item in the secondary market.
However, true collectors often emphasize the emotional and artistic value over the monetary one. For many, Labubu dolls are about joy, nostalgia, and creative expression—not just dollars and cents.
How to Care for Your Labubu Dolls
Taking care of your Labubu dolls ensures they remain in mint condition, which is especially important if you’re thinking long-term. Keep them out of direct sunlight to avoid color fading, and store them in a cool, dry place to prevent material degradation.
Many collectors use display cases with UV protection to show off their collection while preserving the dolls. Cleaning should be done gently with a soft cloth—harsh chemicals or water can damage the paint and detailing.
Storing the original boxes can also add value. If you plan to resell any pieces later, having the full packaging and inserts can increase the item’s desirability.
A Look at the Future of Labubu
Labubu is showing no signs of slowing down. With each new release, the hype only grows. Pop Mart and Kasing Lung continue to innovate with new themes, collaborations, and marketing strategies that keep the brand fresh and exciting.
The future might also include digital integrations—imagine virtual Labubu avatars or interactive experiences that blend physical and digital play. As the world of collectibles expands into the metaverse, it wouldn’t be surprising to see Labubu leading the charge.
The brand also seems to be expanding into other merchandise categories like clothing, accessories, and home decor. This diversification only strengthens Labubu’s cultural footprint and keeps it relevant for years to come.
Popular Labubu Editions and Their Appeal
Each edition of Labubu brings something new to the table. Some are playful and colorful, while others lean into dark, mystical themes. This variety makes collecting Labubu dolls endlessly exciting.
Some iconic editions include the “Witch Labubu,” “Mermaid Labubu,” and the artist collaboration “Ghostbusters Labubu.” These dolls showcase the brand’s versatility and creative storytelling. Each one has its fanbase, and some even spark heated debates over which version is the best.
Collectors love sharing their top favorites, and over time, certain editions become legendary within the community. These stories and emotional connections add even more depth to the world of Labubu.
Table: Labubu Doll Editions Overview
Edition Name | Theme | Rarity Level | Release Platform |
---|---|---|---|
Witch Labubu | Fantasy/Halloween | Rare | Event Exclusive |
Mermaid Labubu | Ocean/Mythology | Common | Regular Release |
Ghostbusters Labubu | Movie Crossover | Ultra-Rare | Limited Collab |
Classic Labubu | Original Look | Common | Pop Mart Retail |
Ice Cream Labubu | Food-Inspired | Limited | Blind Box Series |
Quotes from Collectors
“Labubu is like a little piece of magic on my shelf. Every one of them tells a story.” — Emily, Collector from Singapore
“It’s not just a doll. It’s a connection to creativity and community.” — Jason, Collector from New York
“Opening a blind box and getting a hidden edition Labubu? Pure adrenaline!” — Minji, Collector from Seoul
FAQs About Labubu Dolls
What is a Labubu doll?
A Labubu doll is a designer collectible toy created by artist Kasing Lung in collaboration with Pop Mart. Known for its unique, whimsical design, it’s a favorite among collectors.
Where can I buy Labubu dolls?
You can buy Labubu dolls from Pop Mart’s official stores, their website, and vending machines. Rare editions are often available on resale platforms and collector forums.
Are Labubu dolls a good investment?
Yes, certain editions appreciate in value over time, especially limited or hidden ones. However, many collectors value them for their artistic and emotional appeal.
How do I know if my Labubu is rare?
Check the box series and edition details. Hidden editions and event-exclusive versions are usually more valuable. Online communities can also help verify rarity.
Can I clean my Labubu doll?
Yes, gently wipe the doll with a soft, dry cloth. Avoid water and chemicals to maintain the doll’s condition and detailing.
What makes Labubu different from other designer toys?
Labubu blends fantasy with a slightly spooky aesthetic, making it unique in the designer toy space. Its wide variety of editions also keeps it fresh and collectible.
Conclusion: The Magic of Labubu Dolls
Labubu dolls have captured hearts all over the world with their unique charm, artistic flair, and a community that truly loves them. Whether you’re a newbie or a seasoned collector, the world of Labubu offers endless joy, creativity, and connection. As new editions continue to emerge, one thing is clear: Labubu is here to stay and enchant us for years to come.